January 11, 2024

ONYX Hospitality Group Takes the Spotlight at’s Elevate 2023 Event. 

Bangkok, 14th September – ONYX Hospitality Group, under the leadership of CEO, Mr. Yuthachai Charanachitta, is set to grace the stage at the’s Elevate 2023 event with a panel session titled “We Make It Easier, You Make It Unforgettable.” This session gears towards shedding light on ONYX Hospitality Group’s dedication to enhancing regional partner’s experience and fortifying its partnership with 

The theme of the session revolves around addressing disparities that exist between regional and international hotel chains, with a specific focus emphasising the terms and conditions of listings. ONYX Hospitality Group acknowledges the challenges posed by these disparities and is steadfast in its resolve to effect significant change.  

Mr. Yuthachai Charanachitta, the CEO of ONYX Hospitality Group, articulated his vision in response to a posed question during the panel session: “One of the significant challenges we grapple with is the variance in privileges and restrictions. If I were to envision a transformative change, it would be to have all hotel listings on, irrespective of being a local or an international chain, adhere to the same rules. With this standardisation, local hotel chains like ours could fully harness the potential of this partnership. We would have equal opportunities and resources at our disposal, without having to contend with intricate distinctions that divert our attention from the strategic objectives. This equitable environment would enable us to concentrate on our growth strategies, enhance guest experiences, and innovate without any hindrances.” 

ONYX Hospitality Group consistently delivers exceptional guest experiences in a dynamic and competitive market, drawing upon over five decades of hotel and hospitality management expertise, while upholding internationally recognised standards. Addressing the industry’s pressing need for standardisation, ONYX Hospitality Group aspires to create a level playing field for all its partners. 

Commenting on the partnership with, Mr. Yuthachai Charanachitta remarked, “Our partnership with has been remarkable since 2007 when we signed a group agreement. We have worked in close collaboration with to showcase our exceptional hotels to a global audience. This presents a significant opportunity for our local brand to be discovered by countless new guests.” 

Furthermore, ONYX Hospitality Group and share a common focus on families and high-end travellers, ensuring seamless alignment with their target markets. Additionally, both entities are steadfastly dedicated to promoting responsible tourism practices, with a strong emphasis on creating a positive impact on the environment and local communities. 

“As we cast our gaze towards the future, we are excited to introduce our ‘Tailored approach to hospitality.’ This approach involves customising our services and products to cater to the unique needs and preferences of each individual traveller. Our commitment to excellence is underscored by our impressive customer review rating of 8.5 on and our recent accolade of winning the Traveler Review Award 2023.”, added Mr. Yuthachai Charanachitta. 

The session will also spotlight ONYX Hospitality Group’s sustainability endeavours, with a focus on responsible resource utilisation, community engagement, and guest education. With 31 hotels in the portfolio earning sustainability accolades that represent 89% of all hotels, ONYX Hospitality Group continues to set a benchmark for the industry in advocating eco-friendly choices. 

The panel session at is a testament to ONYX Hospitality Group’s unwavering commitment to its partners and its dedication to delivering exceptional hospitality experiences, all while championing sustainability within the industry. 

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