June 7, 2024

ONYX Hospitality Group Embarks on Second Roadshow in China to Foster Tourism Growth

27th May 2024 – ONYX Hospitality Group, a renowned leader in hotel management, is embarking on a roadshow event in China, targeting the country’s thriving tourism sector and further enhancing the Group’s existing strong connections with the Chinese market. Running from 27th – 31st May 2024, the roadshow will span four key cities – Beijing, Shanghai, Chengdu, and Guangzhou, providing a dynamic platform for networking, insightful presentations, and collaborative discussions. The roadshow, following in the footsteps of a successful inaugural event in 2023, not only signifies the Group’s proactive approach to expanding its presence in the Chinese market but also underscores its ongoing pursuit of elevating guest experiences and fostering enduring connections with Chinese travellers.

The initiative leverages the Group’s existing experience in the Chinese market, where a strong portfolio of 10 properties are located. The focus of 2024’s roadshow will be showcasing the progress made since last year whilst illuminating the diverse offerings of ONYX’s Thai properties. China has been a vital source market for these Thai destinations for decades, and the roadshow will solidify this connection.

As soon as the Chinese borders opened in early 2023, ONYX Hospitality Group has been actively implementing strategies within the market to attract Chinese tourists as they returned to Thailand. As a result, China is once again ONYX’s top source market, for the first time since the pandemic. For Q1 2024, Chinese travellers contributed to 10% of ONYX’s overall business, compared to 5% during the same period last year. The overall revenue growth of the Chinese market has seen 1.5X growth (150% growth), year over year.  

In 2023, Thailand received 3.51 million Chinese tourists. According to TAT, in 2024, Thailand is forecasted to receive 8 million tourists, representing 2x growth in 2024 vs last year. This presents tremendous opportunity for ONYX. Recognising the evolving preferences of Chinese travellers, ONYX Hospitality Group is well-positioned to address these demands with its diverse portfolio of brands: Amari, OZO, Shama, and Oriental Residence. Participating in the roadshow and showcasing their offerings to the Chinese market are select premier properties from each of ONYX’s esteemed brands, guaranteeing a comprehensive and varied presentation.

Alongside the Thai properties, ONYX will also highlight the latest updates and developments, with planned expansion across Thailand and Malaysia, including: Shama Rayong (Thailand – which in particular targets Chinese expatriates. Rayong is a city on the east coast of the Gulf of Thailand and the capital of Rayong province. Southeast of Bangkok, it is an important industrial area in Thailand), Shama Suasana Johor Bahru (Malaysia), OZO Medini (Malaysia), Shama Hub Metro South Hong Kong, and Shama Hub Qiantang Hangzhou. An opening in Laos, Amari Vientiane, is also in the pipeline.

ONYX Hospitality Group stands out as a premier choice for Chinese travellers due to its comprehensive dedication to providing a welcoming and friendly experience. With a keen understanding of Chinese preferences and customs, ONYX properties offer a tailored approach that ensures Chinese guests feel comfortable. Chinese-speaking staff are readily available to assist guests, facilitating seamless communication and enhancing the overall guest experience. Additionally, ONYX properties feature authentic Chinese meal options, catering to the discerning tastes of Chinese travellers and offering a taste of home even while abroad. Furthermore, the properties actively embrace Chinese culture by celebrating key festivals such as Chinese New Year, Mid-Autumn Festival (Mooncake Festival), Ching Ming Festival (Tomb Sweeping), and more, fostering a sense of familiarity and connection for Chinese guests during their stay.

In addition to its hotel amenities, ONYX Hospitality Group stands out for its strategic partnerships and collaborations aimed at enhancing the travel experience for Chinese visitors. By working closely with tourism boards in Thailand and Malaysia, ONYX facilitates familiarisation trips, roadshows, and marketing activities, ensuring that Chinese travellers have access to valuable insights and resources to make their trips memorable. Partnerships with airlines such as AirAsia allows guests to earn points and enjoy additional benefits, further incentivising travel with ONYX properties. An additional collaboration with Tripbiz by Ctrip enables ONYX to tap into the growing corporate segment, providing business travellers with convenient and efficient accommodation options tailored to their needs. Through these initiatives, ONYX Hospitality Group not only demonstrates its commitment to catering to the unique preferences of Chinese travellers but also positions itself as a leader in providing exceptional hospitality experiences in partnership with key players in the travel industry.

Commenting on the decision to inaugurate ONYX’s Roadshow in China, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated,

“We are thrilled to launch our inaugural roadshow in China, a market with immense potential for tourism growth. This initiative reflects our commitment to strengthening ties with China’s travel industry and building strategic partnerships that will allow us to showcase our diverse range of hospitality offerings to a wider audience. We believe this roadshow will be a significant step forward in fostering closer collaboration and unlocking new opportunities for mutual success. We are excited to present our latest developments and illuminate our premier properties in the Chinese market through this event.”

ONYX Hospitality Group has an exceptional track record in managing hotels, resorts, and serviced apartments across diverse countries in the Asia Pacific region, With a profound commitment to ‘A Tailored Approach to Hospitality.’ Aligned with its broader vision, the Group aspires to solidify its position as ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ Committed to delivering unparalleled guest experiences and championing sustainable practices, ONYX Hospitality Group remains steadfast in its mission to elevate hospitality standards in Southeast Asia’s dynamic and competitive landscape.

ONYX recently became the first hospitality management firm in the Asia Pacific region to declare a long-term commitment to working with UNESCO for Cultural Sustainability. Alongside setting a target to achieve Carbon Neutrality, this landmark partnership marks a milestone in ONYX’s commitment to sustainability. The early work from the collaborative partnership with UNESCO is a well-curated series of insightful webinars aimed at introducing and educating industry professionals in relevant sectors about the nuances of sustainable tourism in ASEAN countries. ONYX Hospitality Group places paramount importance on fortifying its sustainability pledge, recognising the imperative to reduce travel footprints. In this pursuit, ONYX Hospitality Group is not just shaping the present but envisaging a future where succeeding generations can enjoy the same travel privileges.

In addition to its groundbreaking collaboration with UNESCO, ONYX Hospitality Group celebrates its recent string of prestigious awards, a testament to the Group’s unwavering dedication to excellence in serving both its esteemed clientele and its valued team members. Notable accolades include the coveted ‘Outstanding Hotel Chain Partner’ Award from, underscoring ONYX’s renowned tailored approach and remarkable growth within the industry. Furthermore, the Group proudly clinched a double victory at the esteemed HR Asia Awards, securing titles for ‘HR Asia Best Companies to Work for in Asia 2023’ and ‘HR Asia Diversity, Equity & Inclusion Awards.’ These accolades not only showcase ONYX’s commitment to providing exceptional experiences for guests but also highlight its commitment to fostering a diverse, inclusive, and supportive workplace environment for its employees.

A range of properties across the brand portfolio will join the roadshow. Some of the key properties attracting the Chinese market are as follows:

Amari Pattaya: Located at the tranquil northern tip of Pattaya Bay, Amari Pattaya stands out as the ultimate holiday resort for guests seeking a beach paradise with endless opportunities for fun and relaxation. Highlights include an extensive Kids Club, large pool with slides, and 2-3 bedroom Amari Suites. New to Amari Pattaya is Beach Lawn Glamping, taking place every weekend featuring culinary delights and live music set against the warm Thai air.

Amari Bangkok: Amari Bangkok showcases contemporary design with delicate Thai touches that compliment the city’s charm. The rooms and suites offer subtle reminders of the hotel’s unique central Bangkok location at the crossroads of tradition and modernity; a walk across the street to Platinum Fashion Mall and a short stroll to vibrant markets, revered shrines and world-class shopping malls.Amari Bangkok (previously ‘Amari Watergate Bangkok’) was recently relaunched to coincide with the hotel’s 30th anniversary year, following the completion of significant refurbishments with the overall aim of becoming the premier destination in the city across leisure, business and MICE travellers. The upgrades include a new collection of premier rooms and suites with contemporary interiors. New dining establishments have been added to cater to the needs of travellers. The exciting new outlet, Chom Sindh elevates Thai street food and seafood traditions while embodying authentic Thai hospitality with sustainable ingredients. Another new outlet, Nila, features coastal Indian-inspired cuisine. Amari Bangkok will also welcome its own ‘maai spa,’ following the successful launch of the ‘maai spa’ brand by ONYX Hospitality Group in 2023.

In 2023, Amari Bangkok received four prestigious accolades at the Haute Grandeur Global Awards, including the honour of receiving the esteemed title of “Best Luxury Hotel in Asia”, as well as being commended as a ‘Global Winner’ in the Luxe Global Awards 2023.

Amari Phuket: Offering an unparalleled beachfront experience on the pristine sands of Patong Beach. A highlight of the resort is the TreePods: providing a secluded and intimate dining experience, elevated and hidden amongst matured trees, offering stunning views of Patong Bay. After a day of relaxing at the pool or exploring, spectacular sunsets can be enjoyed from Amari Phuket’s renowned hotspots The Jetty and Samutr Bar. The Jetty’s offering includes fresh seafood, including the famed Phuket Lobster or tailor-made dinner sets. As day transitions into night, Samutr Bar emerges as one of Patong’s most sophisticated destinations, with breathtaking panoramas over the Andaman Sea, known as one of Phuket’s best sunset spots. Guests can enjoy the view alongside signature local cocktails and other delicious drinks.

OZO Phuket: Situated just a 5-minute walk from Kata Beach, OZO Phuket offers 255 guest rooms and suites designed for ultimate comfort and restful nights. The resort features two outdoor pools, including a dedicated children’s pool, and an EAT restaurant serving delicious cuisine. Its prime location near Kata Beach and the vibrant night market provides easy access to nearby attractions, making it an ideal choice for families seeking a beachfront retreat with ample amenities.

Shama Lakeview Asoke Bangkok: Set in the heart of the Central Business District, the chic modern Shama Lakeview Asoke offers a calming retreat in one of the capital’s most prestigious neighbourhoods. Tailored for business and leisure travellers on short or longer stays, the accommodation options range from studio suites to spacious three-bedroom apartments overlooking the lake or stunning skyline. With an unparalleled location, elegant apartments and impeccable service, Shama Lakeview Asoke in Bangkok personifies urban living. The property, alongside Amari Bangkok, was also highlighted as a ‘Global Winner’ in the Luxe Global Awards 2023.

Shama Yen-Akat Bangkok: Nestled in the heart of Bangkok’s vibrant landscape, Shama Yen-Akat Bangkok presents an ideal retreat for long-term stays, providing a sanctuary away from the bustle of the city while conveniently situated near the Sathorn Central Business District. The pet-friendly serviced apartments, located in close proximity to Rama 4 CBD, offer a harmonious blend of comfort and functionality, ensuring a seamless living experience for our guests. Each of the residences is thoughtfully designed to offer a spacious living area, dedicated work space, complimentary Wi-Fi, and expansive floor-to-ceiling windows that afford breathtaking city views.

For more information on ONYX Hospitality Group, visit

Leave a Reply

Your email address will not be published. Required fields are marked *