November 14, 2022

Shama Enhances Guests Lifestyle with the Launch of Shama Social Club Across its Bangkok Properties, Connecting Guests to Each Distinct Neighbourhood

9 November 2022 – “Inspiring Neighbourhood Spirit” and connecting guests to each of Shama’s distinct neighbourhoods, Shama launches Shama Social Club, an essential fabric of Shama’s portfolio proposition and key differentiator. The Shama Social Club enhances guest experiences, connecting them to each distinct neighbourhood. Built on Shama’s three main pillars – Contemporary living: Bespoke interior design that is practical and stylish, Without boundaries: Activities and programmes to acclimatise residents to the locale, and Thoughtful gestures: Considerate touches help residents connect to the environment and feel right at home from the first day of their stay.

Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, said at the launch, “We are leveraging Shama Social Club to emphasise the holistic community-based Shama experience, with a focus on acclimatising residents to the locale, but also expanding it to be an important neighbourhood feature for people in those communities. This means when a Shama property hosts activities, pop-ups or community-based events, local people are free to join too. This is how we generate connections for people in communities across our city.”

We want to make Shama a thoughtful and valuable contributor to communities we touch; and so, it is our passion to be a present member of our community with an open warmth. With each Shama at the heart of each neighbourhood giving guests connectivity to local communities, proffering the Shama brand promise, Freedom to Explore.

Mr. Yuthachai also added, “Our guests have given us insights into their needs and expectations, telling us of their need to discover the new neighbourhood quickly, and the need to minimise acclimatisation stresses. The Shama offering is crafted around making people feel right at home from the minute they arrive, and encouraging them to explore the local neighbourhood and community of fantastic local people while engaging in fun activities.

The launch event hosted today will demonstrate a sense of connection between the physical and social tapestry of Shama locations; we want to make the whole city available to guests wherever they stay. So, we bring as much to the doorstep as possible while liberating people to explore,” he concludes.

Shama Social Club brings together a like minded community of global travellers who love connection and value social interactivity and new experiences.

Shama serviced apartments are perfect for any type of stay, but it’s the Shama Social Club that keeps guests coming back. Shama Social Club represents a global community of visitors built on connectivity, exploration, shared experiences and joy. Each Shama property uses this platform to deliver locally-tailored programmes of activities, events, games, social occasions, food & drink, music, as well as a variety of guest service hallmarks, including CSR aspects such as serving the local community food bank, and interactivity with local vendors.

Each activity is an opportunity to bring guests together. Shama residences seek to make all activations suitable for both short and long-stay guests, so each property plans fun-oriented activities, some of which are ongoing/regular community features. Where possible, these aim to be representative of the streets, souls, attractions and characterful signatures of their neighbourhood. These can be on-property or off-property; Shama teams do all they can to encourage guests to “get out there” and make the most of wonderful leisure days in the city, providing advice and connectivity to citywide must-sees and excursions. Shama also seeks to work with local businesses, connecting guests with those ‘in-the-know’ experiences across its neighbourhoods.

Today’s launch at Shama Yen-Akat Bangkok showcases Shama properties from across the city, each presenting a taste and feel of what makes their own Inspiring Neighbourhood Spirit such a special part of their stay experience. The occasion culminates in an evening session giving guests a chance to connect, relax, enjoy the new Shama at leisure, and make some new friends via a sundown social mingle in the spirit of the Shama Social Club.

Shama Yen-Akat Bangkok appeals to discerning executives and travellers wanting an aspirational lifestyle beyond merely a stylish place to stay, chill, live & explore.

Shama Yen-Akat, as one of the newest additions to the Bangkok portfolio offers 136 residences providing tranquil, comfortable accommodations with hotel-level services in the Central Business District of Silom and Sathorn. The property is connected locally to outstanding food and shopping destinations, including Market Place Nanglinchee and Lumphini Park just minutes away. Shama Yen-Akat also provides easy access to public transportations and is pet-friendly.

ONYX also continues its Shama expansion strategy, reinvigorating properties which fit the Shama brand personality, deriving spirit from being part of the neighbourhood where each location is seated. Enhances guest’s lifestyle and connecting guests with each neighbourhood. 

The Shama portfolio in Thailand currently comprises: Shama Yen-Akat Bangkok; Shama Lakeview Bangkok; Shama Sukhumvit Bangkok; Shama Sukhumvit 39 Bangkok; Shama Petchburi 47 Bangkok; and Shama Ekamai Bangkok

Shama Yen-Akat Bangkok is located at 69 Yen-Akat Road, Chong Nonsi, Yan Nawa, Bangkok. For more information, please visit

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