ONYX Hospitality Group Partners with BlueQuest Connecting Tourism and Marine Conservation through ONYX for Planet Inviting Travellers to Help Protect Nature, the Foundation of Sustainable Tourism
Bangkok, x November 2026 – ONYX Hospitality Group, a hospitality management company operating hotels, resorts, serviced apartments and luxury residences in Asia-Pacific, has partnered with BlueQuest, a tourism and marine conservation application, to promote environmentally responsible travel. The partnership brings together hospitality management expertise and an approach that enables travellers to participate in protecting and conserving the marine environment. It builds on the Group’s commitment under ONYX for Planet, reflecting a shared belief that healthy natural environments and ecosystems are fundamental to destinations, and that protecting these resources also safeguards the future of the tourism industry.
With more than six decades of experience in the hospitality industry, ONYX Hospitality Group recognises the close relationship between environmental quality, travellers’ experiences and the quality of life of communities in tourism destinations. This is particularly evident in coastal and marine areas, where biodiversity, beaches and natural resources sustain both the appeal of a destination and its local economy. Maintaining the balance of these ecosystems is therefore a shared responsibility among businesses, communities and travellers, enabling tourism to grow in harmony with nature over the long term.
This perspective forms the basis of the partnership with BlueQuest, an initiative founded by Narida “Claire” Charanachitta, a young conservationist who aims to make marine conservation accessible to everyone and turn that interest into action. The application provides a way for travellers to report what they encounter during their journeys to the relevant organisations, whether it involves marine animals in need of assistance, litter and pollution, or incidents that could affect marine resources.
BlueQuest Application enables users to submit incident reports with GPS coordinates, photographs or VDO and details of the situation, allowing the team to verify the information and pass it on to the relevant agencies or organisations. Participation can therefore begin simply by observing one’s surroundings and sharing information appropriately. This helps bring local issues to attention and supports the work of those with the expertise and responsibility to care for these resources directly.
The partnership aligns with ONYX for Planet, which places importance on conducting business responsibly towards the environment, communities and culture. It connects nature conservation with support for young people’s potential and the development of collaborative networks. ONYX Hospitality Group and BlueQuest aim to bring together their respective strengths to build understanding that every traveller can play a part in caring for nature and the places they visit, and that small, sustained contributions can support conservation on a broader scale.
BlueQuest previously collaborated with OZO Phuket and Amari Phuket to hold a practical workshop on basic rescue techniques for stranded rare marine animals and incident reporting through the BlueQuest application. Held at OZO Phuket on 25 September 2026, the workshop received support in the form of expertise and coordination from relevant agencies, alongside participation from local communities, volunteers and conservation networks. The activity demonstrated how hotels can serve as spaces that bring together people, knowledge and collaboration to support the protection of destination ecosystems.
To extend participation in environmentally responsible tourism to its members, ONYX Hospitality Group is preparing to connect BlueQuest with ONYX Rewards, the Group’s loyalty programme. This will involve promoting the application and encouraging members to help care for the environment during their travels, with 500 ONYX Rewards points offered as an additional benefit to members who participate in accordance with the specified terms and conditions. The partnership provides another way to bring ONYX for Planet to members by connecting travel experiences with greater conservation awareness and encouraging practical participation in caring for the destinations they visit.
The partnership between ONYX Hospitality Group and BlueQuest Application marks another step towards connecting the tourism business with the protection of the resources that sustain it. It reflects an intention for every journey to create value for both visitors and destinations, while preserving healthy seas and natural environments for communities and future generations of travellers. Those interested in playing a part in marine conservation can download the BlueQuest application for iOS via the App Store or for Android via the Google Play Store, or visit https://appy.to/hmb92 . Follow the latest news and activities on Facebook at BlueQuest Thailand and Instagram at bluequest.thailand.
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