When AI Helps Shape the Dream Trip, ONYX Hospitality Group Brings More of What You Love to Life
A Skyscanner survey finds that 54% of travellers are confident using AI to plan or book a trip. ONYX Hospitality Group turns on-screen prompts into real-world experiences through four distinctive hospitality brands, bringing its consumer promise, More of What You Love, to life for different styles of travel.
Bangkok, [August 2026] – “Three days and two nights by the sea, easy to get to, with great local food.” A prompt this simple can now do far more than return search results. As AI takes an increasingly active role in travel planning, a few words can become the starting point for a highly personalised trip — from identifying destinations that match a traveller’s interests to building an itinerary around their needs. This is more than a passing trend. According to Skyscanner’s Travel Trends 2026 report, based on a survey of 22,000 travellers worldwide, 54% are confident using AI to help plan or book their travel.
Beyond answering the question “Where should I go?”, AI is prompting travellers to consider a more personal one: “What do I really want from this trip?” Technology may be able to create a carefully structured itinerary on screen within seconds, but meaningful memories are still shaped by real-world experiences — the places we visit, the people we meet, the food we taste, the atmosphere around us and the moments that unfold along the way.
As travellers gain a clearer sense of what they want from each journey, ONYX Hospitality Group is ready to turn those on-screen plans into real-world experiences, guided by its consumer promise, More of What You Love. This promise is brought to life through four distinctive hospitality brands, each with its own character and created for a different way of travelling.
For travellers seeking a deeper connection with their destination, Amari, ONYX Hospitality Group’s upper-upscale brand, is guided by its brand essence, Transforming Every Stay with Local Soul That Lasts. Each stay is designed to reveal the spirit of the destination and create memories that remain long after the journey ends.
Guests can connect with local people and culture, or slow down and enjoy the hotel’s restaurants, bars, spas and range of facilities — taking time to rest, recharge and spend the day at their own pace.
The Amari experience is shaped by four brand pillars: Local Flairs, expressed through design, flavours, people and culture; Curated Perspectives, offering thoughtful ways to discover a destination; Ari Service, providing warm and purposeful care; and Soulful Gatherings & Inspired Exchange, creating opportunities for meaningful connection. Together, these elements make a stay more than a visit, helping guests understand and connect more deeply with the place around them.
For travellers who value comfort, energy and flexibility, OZO is ONYX Hospitality Group’s lifestyle brand, designed to make every stay easy, upbeat and uncomplicated. Well-considered rooms support a great night’s sleep, fast and seamless connectivity keeps guests in touch, and lively shared spaces make it simple to relax, recharge or get ready to explore.
Because everyone unwinds differently, OZO gives guests the freedom to spend their time in their own way. They can head out to discover something new, enjoy the activities they love or return to the hotel to recharge. Friendly and efficient service makes each stay feel familiar and effortless, helping OZO become a natural choice for the next journey.
For travellers who want to spend longer getting to know a destination, Shama brings The Joy of Living to every stay through spaces designed for guests to live, work and unwind naturally, comfortably and at their own pace.
Shama creates a warm sense of familiarity that feels like home, while offering opportunities to meet people and discover the character of the surrounding neighbourhood. More than a place to stay, it enables guests to settle into the destination — gradually becoming familiar with its places, people and everyday rhythms until they begin to feel part of the community.
For travellers seeking tranquillity, privacy and a genuine sense of ease, Oriental Residence is guided by Peace of Mind, its brand essence, and The Art of Intuitive Refinement. Its spaces are designed to feel like home, offering comfort and reassurance while allowing guests to move through each day at their own pace.
Guided by its Invisible Hand service philosophy, the team anticipate guests’ needs and provide thoughtful, discreet care without intruding on their personal space. Together, these elements create a Sanctuary of Restoration — a place to pause, recharge and restore a sense of balance amid the pace of modern life.
Ultimately, a memorable journey is not measured by how many places we visit or how perfectly every detail has been planned. What matters is having the freedom to spend time in ways that reflect what we love and what holds meaning for us.
More of What You Love reflects the belief that a great experience need not look the same for everyone, because there are many ways to find joy in travel.
As AI makes it easier to search for and plan a journey, perhaps the most important question is no longer simply “Where should I go?”, but “How do I want to spend my time when I get there?”
Whether the answer is discovering something new, spending meaningful time with loved ones or simply slowing down and enjoying time alone, it is this diversity of experiences that gives every journey meaning — and that ONYX Hospitality Group is committed to bringing to life.
Source: Skyscanner, Travel Trends 2026 – The Future of Travel & Tourism
https://www.skyscanner.com/travel-trends/future
Survey of 22,000 travellers worldwide