ONYX Hospitality Group Eyes Strategic Opportunities in Thailand’s “Half-Half” Co-Payment 2025 and Tourism Subsidy Initiatives
Company anticipates schemes to boost consumer spending during Q4 high season while pursuing new investments to expand business opportunities
ONYX Hospitality Group, a leading hospitality management company in Southeast Asia with a diverse portfolio of hotels, resorts, serviced apartments and luxury residences under the Amari, OZO, Shama and Oriental Residence brands, is preparing to leverage the Thai government’s forthcoming economic stimulus measures. Initiatives such as “Half-Half 2025” and “Half-Half Thai Tour” are set to boost domestic tourism demand and present valuable opportunities for ONYX during the critical Q4 high season.
Mr Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, noted that year-end is a decisive period for hospitality operators, with businesses fine-tuning strategies and promotions to capture both domestic and international markets. He emphasised that, if implemented as planned, these measures will enhance consumer purchasing power, encourage domestic travel and generate a dynamic tourism atmosphere across the country.
“At ONYX, we believe these initiatives will reinforce the resilience of the Thai tourism market, supporting a healthier balance between domestic and international segments while creating new opportunities for hotels to engage more effectively with local travellers. We have prepared a comprehensive marketing and promotional plan that can be activated immediately following the official policy announcement in October,” said Mr Yuthachai.
Looking ahead, ONYX anticipates a positive industry outlook from late 2025 into 2026, underpinned by both government stimulus and the progressive rollout of tourism promotion policies. These initiatives are expected to align with the Tourism Authority of Thailand’s (TAT) mission of balancing inbound and domestic tourism, boosting revenue for local communities and advancing sustainable tourism development.
“The future of Thai tourism extends beyond leisure. Thailand is evolving into a premium destination where visitors can enjoy immersive cultural experiences, longer stays that support remote work, and an increasing range of health and wellness options. ONYX is committed to investing in marketing, service excellence and technology to elevate the guest journey, while upgrading our properties to remain competitive and meet the evolving needs of travellers,” Mr Yuthachai added.
Sustainability remains central to ONYX’s long-term strategy. The Group collaborates with partners to raise environmental and social standards across operations, including sourcing premium ingredients directly from local farmers who follow sustainable production practices. These ingredients are transformed into refined culinary experiences that highlight local heritage while offering guests memorable stories of provenance and luxury.
Mr Yuthachai concluded, “The government’s forthcoming stimulus is expected to accelerate these positive trends, fostering a healthy equilibrium between domestic and international tourism and reinforcing Thailand’s position as a world-class travel destination.”
Currently, ONYX Hospitality Group manages hotels, resorts and serviced apartments under its four key brands across Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka and Laos. The Group is targeting an expanded portfolio of over 75 properties by 2030, with the ambition of becoming the leading medium-sized hospitality management company in Southeast Asia.